Mastering OTAs
The Definitive Guide for Tour Operators
Turn OTAs into a Revenue Machine by Reaching More Travelers and Selling More Tours
This book is the ultimate blueprint for OTA success. With the help of Greg’s advice and examples, we were able to increase OTA bookings by 30%!
Marcel Geluk
President, Fury Water Adventures
Harness the Power of OTAs
Are you a tour operator looking to unlock new revenue streams and grow your business in an increasingly competitive market? Mastering OTAs is your ultimate guide to navigating the complex world of online travel agencies (OTAs). Written by industry expert Greg Fisher, this book reveals how OTAs can be a powerful tool to attract new customers, increase bookings, and expand your reach beyond traditional methods. With years of hands-on experience and proven strategies, Greg shows you how to harness the potential of OTAs without sacrificing your direct bookings or brand identity.
Insider Strategies from an OTA Expert
Greg Fisher built one of the top niche booking platforms. Now he is sharing what works.
Make OTAs Work for You
Most operators let OTAs take the lead. This book puts you back in control.
Maximize Revenue, Minimize Commissions
Get the strategies top operators use to grow sales while keeping more revenue.
About the Author
Greg Fisher
Greg Fisher is a seasoned entrepreneur and the founder of TripShock and WaveRez, two leading booking and reservation platforms in the tour and boating industries. With over a decade of experience helping operators grow their businesses through online travel agencies, Greg combines industry expertise with actionable strategies to maximize success. As the author of Mastering OTAs, he shares his insights to empower tour operators to reach new audiences while maintaining a focus on profitability.
Frequently Asked Questions
Have you ever wondered how to effectively harness Online Travel Agencies to level up your tour business? “Mastering OTAs” goes deep into the intricacies of OTAs, providing actionable strategies and insights to help tour operators thrive in today’s digital marketplace.
Who is this book for?
This book is tailored for tour operators, travel agents, and anyone involved in the tourism industry looking to enhance their understanding and utilization of OTAs.
Is the content suitable for beginners?
Yes, the book starts with foundational concepts and gradually progresses to advanced strategies, making it suitable for both novices and seasoned professionals.
What knowledge will I gain?
- In-Depth Industry Insights: Understand the pivotal role of OTAs in modern tourism and learn about major players in the market.
- Optimized Listings: Discover how to craft compelling product titles, descriptions, and visuals that convert potential customers.
- Strategic Pricing: Learn to balance OTA commissions while maintaining profitability through effective pricing strategies.
- Enhanced Marketing Techniques: Leverage OTA features like featured listings and promotions to stand out.
- Balanced Sales Approach: Implement strategies to avoid over-reliance on OTAs and maximize direct bookings.
- Future-Proofing Your Business: Utilize data analytics, AI, and emerging technologies to stay ahead in the industry.
The Buzz is Growing!
At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi.
Frederic Hill
Product Manager
The writing style is entertaining and the length is pleasantly short.
Paige Lowery
Marketing Lead
This book managed to include a bit of theory but plenty of clear examples of what to do and what not to do when building an app. Absolute gold for design.
James Ellis
Brand Manager
This is my absolute favorite book on designing websites with the user in mind.
Safaa Sampson
UX Designer
I would absolutely recommend it for everyone. The book talks about usability, usability testing and how to deal with its results, how to improve websites and user accessibility.
Stefan Ball
Founder & CEO
Clear and consice. Everyone who wants to learn UX should read this.
Amanda White
Business Owner
Clear and direct presentation of fundamentals of usability.
Osmoney Buck
Software Engineer
Includes a lot of good points, so works well for people interested in or doing webdesign or usability.
Frances Barr
Product Designer
Very insightful information related to the design process.
Bethany Hill
Marketing Specialist
I found this to be a good book and on point. I'd say it was worth my time to read it, so that I know it and can recommend it to others. This is a must read.
Recommended by
Recommended By
Sneak a Peek Inside the Book!
Have you ever wondered how to effectively harness Online Travel Agencies to level up your tour business? “Mastering OTAs” goes deep into the intricacies of OTAs, providing actionable strategies and insights to help tour operators thrive in today’s digital marketplace.
One-on-One Consultations
Greg Fisher has spent over a decade inside the OTA ecosystem. He’s ready to pull back the curtain to give you the strategies, insights, and pro tips geared to take your business next-level on these platforms. Schedule some time today.
Mastering OTAs: Your Ultimate Guide to Boosting Tour Bookings
Unlock the secrets to maximizing your tour business's potential with Online Travel Agencies.